Greg Simkins was born in 1975 in Torrance, California. He grew up having lots of pets and animals around which often emerge in his paintings. He began drawing the age of 3 and was inspired by various cartoons. Some standout books that still find their way into his art are Watership Down by Richard Adams, The Chronicles of Narnia by C.S. Lewis and The Phantom Tollbooth by Norton Juster. Simkins art continued to progress at the age of 18 when he started doing graffiti under the name “Craola“. Graffiti became his impetus for creating and gave him confidence to create large works. It also taught him about perspective, color theory and further developed his artistic skills, which later translated into his work with acrylics.
After receiving his bachelors degree in studio art from California State University of Long Beach in 1999, Simkins worked as an illustrator for various clothing companies. He later moved onto Treyarch/Activision where he worked on video games like Tony Hawk 2X, Spiderman 2 and Ultimate Spiderman while attempting to paint with every free moment he had.
In 2005, Simkins pursued his desire to paint as a full time artist. Since then, he has featured in numerous art exhibitions that has successfully sold out solo exhibitions. His art is seen in a wide variety of industries from clothing to video games and has also come to life in the form of toys. His client/collaboration list includes Disney, Mattel, Upper Playground, Juxtapoz, To Die For, Vans, Converse, AFI, Saosin, Gym Class Heroes, Pennywise, STRANGEco, Ningyoushi, Kid Robot, Zero Friends, Epitaph, Dark Horse, Iron Fist and Pulse International.